Cookie Policy
Last updated
This site sets no cookies unless you switch analytics or marketing on. Until then it stores two values in your browser — your motion preference and your answer to the consent question — and neither ever reaches our servers. This page explains that in full, and what a page load does involve.
1. The short version
No cookies, no analytics and no advertising until you say so. Nothing on this site profiles you or follows you to another one unless you switch it on.
The consent control is that switch. Google Tag Manager, and whatever it carries, is not loaded until Analytics or Marketing is on — nothing is requested from Google before that, not even the script.
2. What is actually stored on your device
The first two values use localStorage, not cookies, which means they are never attached to a network request and never sent anywhere. They are readable only by this site, in this browser. The third row exists only once you have switched Analytics or Marketing on.
| Name | Purpose | Lasts | Category |
|---|---|---|---|
| ia-reduced | Remembers that you asked for reduced motion, so the site does not animate at you again on the next visit. | Until you clear it | Strictly necessary |
| ia-consent | Remembers the answer you gave here, so you are not asked on every page — and records when you gave it. | 12 months, then we ask again | Strictly necessary |
| _ga and other Google cookies | Set by tags inside Google Tag Manager, and only after you switch Analytics or Marketing on. Which tags run is configured in the container. | Until you switch Analytics off, which deletes them; otherwise up to 2 years | Analytics / Marketing |
| _clck and _clsk | Set by Microsoft Clarity, which the same container fires: session recordings and heatmaps of pages, clicks, scrolls and cursor movement. Only after you switch Analytics on. | Until you switch Analytics off, which deletes them; otherwise 1 year / one session | Analytics |
Both are strictly necessary in the sense that ePrivacy uses the term: they exist only to carry out a setting you asked for, so they do not require consent. Storing your refusal is not a loophole — it is the only way to honour it.
3. What a page load does involve
Storage is not the only way data moves. Loading this site makes your browser fetch files from a few providers, and any such request carries your IP address and browser headers to whoever answers it. That happens whether or not anything is stored, so it is listed here rather than buried:
- Vercel Inc. — IP address, request headers and page requested, in server logs. Their privacy notice (opens in a new tab).
- Cloudinary Ltd. — IP address and request headers when your browser fetches an image or video. Their privacy notice (opens in a new tab).
None of these places anything on your device, and none of them is an advertising or analytics service: one is the host that answers the request, the other stores the images and video.
The typefaces used to be on that list, fetched from Google and from a type foundry on every page load. They are now served from this site’s own domain, so loading a page tells neither of them anything about you.
4. The categories
The consent control offers three categories. The two optional ones gate Google Tag Manager, which is not loaded until one of them is on:
- Strictly necessary (always on) — Your motion preference and this consent choice. Stored in your browser, never sent to us, and the site cannot honour those settings without them.
- Analytics — Google Tag Manager and what it carries: Google Analytics (which pages people read and where they leave) and Microsoft Clarity (session recordings and heatmaps). Loads only while this is on; switching it off deletes their cookies.
- Marketing — Advertising tags in the same container, which can recognise you across sites. Off unless you turn it on; switching it off again stops further collection and deletes their cookies.
5. Changing your mind
Withdrawing is as easy as giving — that is a requirement, not a courtesy. Open the control at any time:
Switching a category off stops further collection at once — we tell Google’s tags so through Consent Mode — and deletes the cookies those tags set, Google’s and Microsoft’s alike. Clearing this site’s data in your browser removes the two stored values as well; the site will simply ask again. Every major browser also lets you block storage for a site entirely, and nothing here will break if you do.
Questions about any of this: support@illusionart.ai. What we do with the data you actively send us is covered in the Privacy Policy.